The Riviera Hotel and Casino, Las Vegas NV

[The Chip Spa]

THE RIVIERA

Las Vegas, known for its extravagant casinos and luxurious hotels, has always been a mecca for entertainment and gambling. Among the iconic establishments that once adorned the famous Las Vegas Strip was the Riviera Hotel, a legendary property that captured the essence of the city's golden era. From its humble beginnings to its spectacular rise and eventual closure, the Riviera Hotel's history is an intriguing tale of success, glamour, and resilience.

1. The Birth of an Icon:

The Riviera Hotel first opened its doors on April 20, 1955, becoming the first high-rise hotel on the Las Vegas Strip. Located at 2901 Las Vegas Boulevard South, the Riviera stood as a symbol of opulence and elegance in a desert oasis. Originally designed with a Monte Carlo theme, the hotel exuded an air of European sophistication, attracting both tourists and Hollywood's elite.

1. Star-Studded Entertainment:

Throughout its illustrious history, the Riviera was synonymous with top-tier entertainment. The hotel's renowned showroom showcased world-class performers, including the likes of Frank Sinatra, Elvis Presley, Liberace, and Dean Martin, among many others. The Riviera quickly established itself as a go-to venue for live entertainment, drawing visitors from across the nation and around the world.

1. The Rat Pack Connection:

The Rat Pack, a group of immensely popular entertainers comprising Frank Sinatra, Dean Martin, Sammy Davis Jr., Joey Bishop, and Peter Lawford, was closely associated with the Riviera Hotel. The Rat Pack's performances at the hotel further enhanced its reputation and elevated it to an iconic status within the entertainment industry.

1. Expansions and Renovations:

As Las Vegas evolved, so did the Riviera Hotel. In the 1960s and 1970s, the hotel underwent significant expansions and renovations, adding a 17-story tower and various amenities, including a casino, restaurants, and swimming pools. These upgrades solidified the Riviera's position as a major player in the Las Vegas hospitality scene.

1. Changing Fortunes:

Despite its early successes, the Riviera Hotel faced challenges over the years. The changing dynamics of the Las Vegas Strip, increased competition, and economic fluctuations took a toll on the hotel's profitability. Ownership changes and management shuffles further impacted its stability.

1. The Riviera's Legacy:

While the Riviera Hotel experienced periods of financial turbulence, it remained a beloved institution among many Las Vegas enthusiasts. Its iconic status and rich history made it a cherished landmark of the city's golden era. Countless movies and TV shows featured the Riviera as a backdrop, immortalizing its legacy for generations to come.

1. The End of an Era:

In 2015, after 60 years of operation, the Riviera Hotel closed its doors for the last time. The decision was made partly due to its ongoing financial struggles and the need for extensive renovations. The closure marked the end of an era, as one of Las Vegas' most storied hotels bid farewell to its loyal patrons and a nostalgic past.

Conclusion:

The Riviera Hotel in Las Vegas will forever remain etched in the annals of entertainment history. From its inception as a groundbreaking casino and hotel on the Strip to hosting the greatest stars of its time, the Riviera epitomized the glitz and glamour of Las Vegas. Though it may no longer stand tall along the bustling boulevard, its legacy endures in the memories of those who were fortunate enough to experience the magic and allure of this iconic establishment during its heyday. As Las Vegas continues to evolve, the Riviera Hotel will always hold a special place in the hearts of those who cherish the city's rich history of entertainment and gambling.